Thursday, 15 March 2012

NY Fashion Week launches with a twist for buyers

NEW YORK (AP) — New York Fashion Week launched Thursday with spring previews, but consumers don't necessarily have to wait that long to place their orders — and that has potential to upend the traditional fashion calendar.

Typically designers show their shorts and bikinis in September, preparing for spring delivery to stores. The turtlenecks and coats are unveiled in February for the autumn.

But this year, the website Moda Operandi is collaborating with Vogue to feed a more immediate click-and-shop mindset for shoppers.

Hours after trendsetting designers such as Marc Jacobs and Proenza Schouler debut their looks on the runway, many outfits will be posted online with …

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